If you send marketing emails, you probably expect that your subscribers will at least see your email in their inbox. But if you're reading this article, chances are you’re beginning to suspect your subscribers aren’t even seeing your' emails. If you're beginning to wonder "why is my domain email going to spam?," you're in the right place. In this post, we’re going to take a deep dive into how spam filters work and more importantly, how to how to avoid spam filters.

Google Postmaster Tools is an amazing data source to add to any email marketers' toolkit. Once set up, Postmaster Tools allows marketers to track key deliverability metrics such as user spam reports and domain reputation across Gmail. Gmail users likely make up the majority of your mailing list if you are a US based sender, so this data can be a key gauge for how you're doing as a sender.

If you’re struggling with a less-than-ideal domain reputation and/or poor email deliverability, it might be time to take a closer look at your database’s email engagement. Why analyze your email engagement? In this blog, we’ll discuss why determining inbox activity level is key to unlocking the customer buying cycle, thereby improving deliverability, domain reputation, and your email marketing program’s overall engagement for highly active and even unengaged contacts.

Did you know that if your email list contains 10% or more invalid addresses, email service providers may deliver less than half of your emails? If your open rates have been declining recently, it might be because the emails that you sent never made it to the inbox at all. Email verification tools can be part of the solution to this problem.

“But I got my list via inbound marketing, I don’t have a problem!,” you say.

Guess what, after just twelve months 21% of the average B2B email list will no longer be valid. While the numbers are better for B2C lists, email list quality degradation is still a serious concern.

Email deliverability is a vital topic for marketers. After all, If your emails aren’t being seen by your subscribers, what’s the point in sending them? With that in mind, we recently partnered with our friends at Databox to survey a large cross-section of marketers on what steps they take in order to improve their email deliverability.

We received fantastic responses from 37 marketers, and we’ve assembled 22 email deliverability best practices from the tips they gave below. Enjoy, share, and please comment if you have any questions or let us know if we missed something!

It seems every article I read on “top email marketing tips” or “email marketing best practices” extols the virtues of A/B testing. Always be testing seems to be the mantra in many marketing departments. I’m about to make a bold statement that many may disagree with: Most marketers, especially in the SMB space, shouldn’t be spending resources running email A/B tests.

Has your average email open rate taken a nosedive recently? There’s a good chance your content is not to blame. If you've started to wonder, "is my email going to spam?",  you’re on the right track. Your real problem is probably not content, it's more likely poor email domain reputation causing poor email deliverability. 

Collecting email addresses is a routine part of a digital marketer’s job, but how do you know if what you are receiving is quality? Just because you get a new subscriber does not mean the account is real, or that a typo did not happen. That’s where the importance of email verification comes in.

Account-based marketing (ABM) has marketers and sales teams working together to examine the business issues facing the target prospect, map them to individuals, and tailor campaigns and sales efforts to address those issues at all levels.