If you’re struggling with a less-than-ideal domain reputation and/or poor email deliverability, it might be time to take a closer look at your database’s email engagement. Why analyze your email engagement? In this blog, we’ll discuss why determining inbox activity level is key to unlocking the customer buying cycle, thereby improving deliverability, domain reputation, and your email marketing program’s overall engagement for highly active and even unengaged contacts.

Did you know that if your email list contains 10% or more invalid addresses, email service providers may deliver less than half of your emails? If your open rates have been declining recently, it might be because the emails that you sent never made it to the inbox at all. Email verification tools can be part of the solution to this problem.

“But I got my list via inbound marketing, I don’t have a problem!,” you say.

Guess what, after just twelve months 21% of the average B2B email list will no longer be valid. While the numbers are better for B2C lists, email list quality degradation is still a serious concern.