If you send marketing emails, you probably expect that your subscribers will at least see your email in their inbox. But if you're reading this article, chances are you’re beginning to suspect your subscribers aren’t even seeing your' emails. If you're beginning to wonder "why is my domain email going to spam?," you're in the right place. In this post, we’re going to take a deep dive into how spam filters work and more importantly, how to how to avoid spam filters.

An insurance company increased revenue by 45% by sending MORE email. An ecommerce store’s revenue dropped 30% after adding a weekly email newsletter. These are both examples of the powerful effects changing email cadence can have on your bottom line. 

Has your average email open rate taken a nosedive recently? There’s a good chance your content is not to blame. If you've started to wonder, "is my email going to spam?",  you’re on the right track. Your real problem is probably not content, it's more likely poor email domain reputation causing poor email deliverability. 

I recently read a blog post by Seth Godin Please don't kill the blogs, which is an "open letter" to Google where he expresses his frustration with the way Gmail has been putting his subscribers’ blog notifications in their "Promotions" tab instead of in the Inbox.