Test for differences in engagement between the five most popular B2B and B2C email providers. Deliverability Audit can also separate free providers from business emails, and identify which business domains are powered by Google Workspace and which are using Office 365.
Head on over to this knowledge base article for step by step instructions on setting up your test.
Is your Verizon Media Group (Yahoo/AOL/Verizon) open rate lower than Gmail and Microsoft? It might be worth investigating. Email engagement rates across providers generally don’t vary much unless there’s a technical or deliverability issue with a specific provider.
Once you've identified which email provider(s) are having deliverability issues, you can take targeted steps to fix them.
If you're looking for some ideas on how to solve some of the most common issues, check out the Email Marketing Optimization for HubSpot guide.
You can also learn more about how spam filters work in this article.
