Cool tool of the month:
Why do we love it? With heatmaps, live chat and visitor recordings, Lucky Orange gives you the tools to see how visitors are using your website, and why they aren't converting. Plus, they even pick up the phone if you have questions!
Article(s) of the month:
The Problems With Martech, and Why Martech is Actually for Engineers
Our Take - This insightful perspective on the martech universe comes at the recommendation of our CTO Erik LaBianca. Here's a qoute to get you started: "In short, I hate martech, and think martech will decline as a category, and most martech businesses will not be very successful."
The Hot New Channel for Reaching Real People: Email
Our Take - We've been beating this drum for a while now but here's the take from the Wall Street Journal: "Frustrated by social media, businesses and others looking for an audience turn to an old standby."
How AI Will Redefine the Modern Marketing Campaign
Our Take - I'm sure this sounds familiar to most of our friends. "These days, inboxes are flooded with irrelevant marketing emails. Campaigns adopt a mass approach, sending messages to millions of people with the hope that a fraction of 1% open it. This relegates companies to marketing purgatory: the spam folder."
Podcast of the month:
Marketing School Podcast: How Sending Fewer Emails Will Generate More Traffic
Our Take: While we particularly resonate with the episode linked above, the Marketing School Podcast with Neil Patel and Eric Siu consistantly delivers high quality bite-sized marketing tips on a daily basis.
Email tip of the month:
Always add value. I've recently fallen on the radar of a number of particularly aggresive content marketing teams. While Seventh Sense is happy to link to high quality content that fits into our readers interests, the pitch needs to be better than:
"I wanted to see if there is an opportunity for us to get a few backlinks from your blog pointing back to our website"
This is word for word the pitch that's landed in my inbox multiple times in the last week from the same well known brand.
In an effort to appear personalized, the sender lists one of our posts, but doesn't take the time to suggest why we should incorporate links to their content into ours. They don't even suggest which of their blog posts we might want consider linking.
So what does a good backlink pitch look like? A good pitch adds value and doesn't create more work for the webmaster. Some of the strongest I've seen are pitches where the writer suggests a specific piece of content to link and even provides specific wording that fits into and adds value to our readers.
Job postings:
While we're headquartered in the Silicon Valley of the East, Northern Virginia, we're always looking to help fellow marketers as we have a global audience. Here's some posts we found from friends that love email as much as we do. If you have any postings or are looking for a new opportunity we're happy to make an intro. BTW, we're not a recruiting firm, no commissions necessary.
Growth Marketer & Account Manager - Lone Fir Creative (Seattle, WA, Phoenix, AZ or Remote)
Account Manager - Lucky Orange (Overland Park, KS)
Paid Media Manager - Single Grain (Los Angelas, CA)
We'll see you next month!
P.S. - If you liked this email forward it to a friend and if you hated it, forward it to an enemy!
Mike Donnelly
CEO & Co-Founder
mike@theseventhsense.com
